Perna, Andrea; Runfola, Andrea; Guercini, Simone; … - In: IMP Journal 9 (2015) 3, pp. 233-249
Purpose – The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the relationship and the opportunities that may arise from taking serendipity as a “shaping” factor of relationship...