Showing 1 - 6 of 6
In this paper, we examine the impact of customer relationship management (CRM) on firm performance using a hierarchical construct model. Using the resource-based view (RBV) of the firm, strategic CRM is conceptualized as an endogenously determined function of the organization’s ability to...
Persistent link: https://www.econbiz.de/10014046636
Nations differ in their levels of wealth, health, innovation, environment, and globalization, among numerous other attributes. These differences are driven, in part, by the psychological and behavioral characteristics of those nations. But how should we characterize the psychology of nations?...
Persistent link: https://www.econbiz.de/10014085153
What does it take to extract an unbiased, informative, and human insight from the vast amount of information available through the World Wide Web, or any other source of textual content? We propose a new approach to information search and analytics that has two components. First, the design of a...
Persistent link: https://www.econbiz.de/10014085164
Our paper challenges the longstanding worldview of nations as homogeneous masses of uniform national culture that can be represented by single national culture dimension scores. We present a richer perspective of nations as diverse mixtures of global values archetypes. Our global archetypes and...
Persistent link: https://www.econbiz.de/10012895192
Competition among brands that sell through a supermarket chain is a repeated moderated oligopoly, where the retailer moderates brand competition by choosing the store promotions that consumers see each week. The interactions between consumers, retailers and brand managers are complex, with each...
Persistent link: https://www.econbiz.de/10014047128
This study provides a detailed understanding of how firms structure their organization to foster international purchasing (IPP) and firm performance (FP) in different purchasing locations.It proposes a moderated mediation model in which organizational structure characteristics are associated...
Persistent link: https://www.econbiz.de/10012997603