Food consumption and its physiological, psychological, and social antecedents and outcomes have received considerable attention in research across many disciplines, including consumer research. Although researchers use various methods to examine food decision-making, many insights generated stem...

Food products claim to be healthy in many ways, but prior research has either investigated these claims at the macro level (using broad descriptions such as “healthy” or “tasty”) or at the micro level (using single claims like “low fat”). Our meso-level framework examines 1) whether...

Food products claim to be healthy in many ways, but prior research has either investigated these claims at the macro level (using broad descriptions such as “healthy” or “tasty”) or at the micro level (using single claims like “low fat”). Our meso-level framework examines 1) whether...