Understanding consumer response to product supersizing and downsizing is an important issue for policy makers, consumer researchers and marketers. In three laboratory experiments the authors found that changes in size appear smaller when products change in all three dimensions (height, width,...

One of the main justifications for increasing equality of distribution of material possessions or income in a social group is that it would lead people at the bottom of the distribution to save more and consume less. However, this prediction and its causal mechanisms have never been studied...