Many business schools are heavily dependent on revenues from executive education: they are feeling the impact of the current economic turmoil. Schools such as Wharton, INSEAD and Kellogg to name a few, have seen registrations for open enrolment programs plummet and their business for in-company...

A major challenge for marketers is how to spend a marketing budget such that the impact on a target market is maximized. There are numerous organizations including marketing agencies, media experts and sales agents that promise to deliver more impact for the money a firm allocates to marketing....