This paper investigates the role of a firm’s degree of business development—defined as the extent to which the firm has already developed into a continuous and sustainable market participant—in moderating the benefits of a scientific approach to decision-making, which combines cognition...

Early-stage entrepreneurs must mobilize resources and support to develop their business. Our study focuses on how narratives related to experimentation and planning affect success in mobilizing resources. Using data from a leading crowdfunding platform and two online experiments, we find that...