Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G. - In: Improving the marriage of modeling and theory for …, (pp. 155-236). 2018
The study here responds to the view that the crucial problem in strategic management (research) is firm heterogeneity – why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets...