In the search for methods of improving the management development process, several basic techniques are currently coming to the fore. One of these is coaching and counselling. The author talks about this new and emergent role for management trainers.

Commercial objectives should be directed towards long‐term customer satisfaction in order to succeed. Training will often fail unless organisational issues are examined first. Front‐line people have responsibility in very large measure. Rarely do they have authority to go with their skills,...