turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it … innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational …

Innovate or Die: Efficient Innovation Instead of Inefficient Start-up Thinking -- Efficient Innovation With the 5C … Process -- The Innovation Machine: Efficient Innovation in Corporations -- The End Is Not Nigh. . …65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution …