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Designing for Quality - A well-designed product brings higher profits and increased market share. Even with the emphasis companies place on this process, however, many new products fail. Multisource product design is a new methodology that takes into account the preferences of both consumers and designers, resulting in a comprehensive product design

Tarasewich, Peter; Nair, Suresh K. - In: Industrial management : the magazine for better … 41 (1999) 4, pp. 18-23

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