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Goat Meat Consumer Preferences: Implications for Goat Meat Marketing in Metropolitan Nashville, Tennessee Area
Ekanem, Enefiok; Mafuyai-Ekanem, Mary; Tagegne, Fisseha; … - In: Journal of Food Distribution Research 44 (2013) 1
Goat meat has become an increasingly good source of protein for meat eaters in the global marketplace. Goat meat constitutes about 63% of all red meat consumed worldwide. It is the main source of animal protein in many North African, Middle Eastern nations, Southeast Asia, the Caribbean, and...
Persistent link: https://www.econbiz.de/10010917927
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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Zia Taqueria: Building a Local Supply Chain in Southwestern Colorado
Sullins, Martha - In: Journal of Food Distribution Research 45 (2014) 3
Zia Taqueria is a full-service restaurant in Durango, Colorado whose owners have steadily increased the proportion of local vegetables, grains and meats they source and serve to their customers. They created new supply chains that add value to heritage products grown in the Four Corners area,...
Persistent link: https://www.econbiz.de/10011200806
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A Pilot Study of the Market for Energy Drinks
Capps Jr., Oral; Hanselman, Robin D. - In: Journal of Food Distribution Research 43 (2012) 3
The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age†beverages. To fill this research void, we provide a historical perspective on this market and gather information from a...
Persistent link: https://www.econbiz.de/10011186167
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'Better Butter' Opportunities for Local Food and Entrepreneurship
Jablonski, Becca B.R. - In: Journal of Food Distribution Research 45 (2014) 3
€™s entrepreneurial strategy for producing and marketing its pasture-raised butter takes advantage of the company’s ability to leverage …
Persistent link: https://www.econbiz.de/10011143090
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A Case Study Examination of Social Norms Marketing Campaign to Improve Responsible Drinking
Wolf, Marianne McGarry; Dana, Allison; Wolf, Mitchell J.; … - In: Journal of Food Distribution Research 43 (2012) 1
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …
Persistent link: https://www.econbiz.de/10011143093
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Consumer Preferences and Willingness to Pay for Multi-Labeled Produce at Farmers' Markets
Curtis, Kynda R.; Gumirakiza, J. Dominique; Bosworth, … - In: Journal of Food Distribution Research 45 (2014) 1
Differentiating products through labeling has been shown to be an effective strategy for increasing market share and pricing over undifferentiated products. This study examines consumer willingness to pay for multiple labeled (by both production type and origin) differentiated produce among...
Persistent link: https://www.econbiz.de/10011143094
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Social Media Opportunities for Value-Added Businesses
Kelley, Kathleen; Hyde, Jeffrey - In: Journal of Food Distribution Research 43 (2012) 1
An Internet survey was administered (14-17 May 2010) to 1210 consumers who had active Facebook, Twitter, or blog accounts to investigate their use of social networks and their attitudes towards direct marketers who utilize these tools. Overall, 94% of participants have an active Facebook account...
Persistent link: https://www.econbiz.de/10011143096