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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Naudé, Peter"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of macromarketing : examining the interactions among markets, marketing, and society
Profitable marketing relationships series
1
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All
ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
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Understanding the role of
marketing
–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
2
Special issue IMP 2007 : exploiting the B2B knowledge network
Naudé, Peter
(
contributor
)
- In:
Industrial marketing management : the international …
38,5
(
2009
)
Persistent link: https://www.econbiz.de/10008636684
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