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Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi; Storbacka, Kaj; Frethey-Bentham, Catherine - In: Industrial marketing management : the international … 80 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
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Learning with the market : facilitating market innovation
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 44 (2015), pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
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Collaborating to shape markets : emergent collective market work
Baker, Jonathan J.; Nenonen, Suvi - In: Industrial marketing management : the international … 85 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012212151