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Special section on accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets
Kraus, Kalle (contributor) - In: Industrial marketing management : the international … 46 (2015), pp. 3-121
Persistent link: https://www.econbiz.de/10011286954
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Aligning marketing and purchasing for new value creation
Matthyssens, Paul; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 52 (2016), pp. 60-73
Persistent link: https://www.econbiz.de/10011447491
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A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.; Webster, Frederick E. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
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Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan; Kolk, Michael - In: Industrial marketing management : the international … 108 (2023), pp. 205-222
Persistent link: https://www.econbiz.de/10014227553