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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~type_genre:"Konferenzbeitrag"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Market representation in industrial
marketing
: could representations influence strategy?
Diaz Ruiz, Carlos A.
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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