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Determinants of market research expenditures for new industrial products
Cooper, Robert G.; Little, Blair - In: Industrial marketing management : the international … 6 (1977) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
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Identifying industrial new product success
Cooper, Robert G. - In: Industrial marketing management : the international … 8 (1979) 2, pp. 124-135
Persistent link: https://www.econbiz.de/10002025857
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New product success in industrial firms
Cooper, Robert G. - In: Industrial marketing management : the international … 11 (1982) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10002025884
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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The drivers of success in new-product development
Cooper, Robert G. - In: Industrial marketing management : the international … 76 (2019), pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
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Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.; Sommer, Anita Friis - In: Industrial marketing management : the international … 59 (2016), pp. 167-180
Persistent link: https://www.econbiz.de/10011622919