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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Al-Surmi, Abdulrahman"
~subject:"Kontingenztheorie"
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman
;
Cao, Guangming
;
Duan, Yanqing
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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