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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Chai, Linlin"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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B2B relationship
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Chai, Linlin
Beverland, Michael B.
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Industrial marketing management : the international journal for industrial and high-tech firms
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The interplays of coopetition, conflicts, trust, and efficiency process
innovation
in vertical B2B relationships
Chai, Linlin
;
Li, Jin
;
Tangpong, Chanchai
;
Clauß, Thomas
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 269-280
Persistent link: https://www.econbiz.de/10012212166
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