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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Crisafulli, Benedetta"
~subject:"Business-to-business marketing"
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Crisafulli, Benedetta
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Industrial marketing management : the international journal for industrial and high-tech firms
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Joining hands for the greater good : examining social
innovation
launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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