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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Hajli, Nick"
~subject:"Markenführung"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The impact of sellers' social influence on the co-creation of
innovation
with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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