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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Khan, Zaheer"
~subject:"Bottom of the pyramid"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Transcending the pyramid : opportunity co-creation for social
innovation
Silva, Muthu de
;
Khan, Zaheer
;
Vorley, Tim
;
Zeng, Jing
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 471-486
Persistent link: https://www.econbiz.de/10012291222
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