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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ruta, Michele"
~person:"Vargo, Stephen L."
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Ruta, Michele
Vargo, Stephen L.
Frow, Pennie
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Industrial marketing management : the international journal for industrial and high-tech firms
Policy research working paper : WPS
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Journal of the Academy of Marketing Science
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Robert Schuman Centre for Advanced Studies Research Paper
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World Bank E-Library Archive
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Review of industrial organization
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California management review
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IMF economic review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Managing consumer services : factory or theater?
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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