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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Sofka, Wolfgang"
~person:"Ugoani, John"
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Sofka, Wolfgang
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Industrial marketing management : the international journal for industrial and high-tech firms
ZEW Discussion Papers
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Creating marketing
innovation
abroad : the value of marketing professionals in foreign MNC subsidiaries
Kaiser, Ulrich
;
Sofka, Wolfgang
;
Grimpe, Christoph
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 145-159
Persistent link: https://www.econbiz.de/10014334326
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