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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Tsai, Kuen-hung"
~subject:"Product management"
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The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung
;
Tsai, Kuen-hung
;
Wang, Jun-Ren
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
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