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Strategic thinking and the IMP approach: a comparative analysis
Baraldi, Enrico; Brennan, Ross; Harrison, Debbie; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 879-894
Persistent link: https://www.econbiz.de/10003532800
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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Roles for managing in mobile service development nets
Heikkinen, Marko T.; Mainela, Tuija; Still, Johanna; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 909-925
Persistent link: https://www.econbiz.de/10003532844
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Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
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Practices and functions of customer reference marketing : leveraging customer references as marketing assets
Jalkala, Anne; Salminen, Risto T. - In: Industrial marketing management : the international … 39 (2010) 6, pp. 975-985
Persistent link: https://www.econbiz.de/10008655064
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What happened with the grandiose plans? : strategic plans and network realities in B2B interaction
Öberg, Christina - In: Industrial marketing management : the international … 39 (2010) 6, pp. 963-974
Persistent link: https://www.econbiz.de/10008655065
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How companies strategise deliberately in networks using strategic initiatives
Harrison, Debbie; Holmen, Elsebeth; Pedersen, Ann-Charlott - In: Industrial marketing management : the international … 39 (2010) 6, pp. 947-955
Persistent link: https://www.econbiz.de/10008655084
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Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - 2009
Persistent link: https://www.econbiz.de/10003924735
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Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel - In: Industrial marketing management : the international … 38 (2009) 8, pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
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The role of relational capabilities in the organization of international sourcing activities : a literature review
Pagano, Alessandro - In: Industrial marketing management : the international … 38 (2009) 8, pp. 903-913
Persistent link: https://www.econbiz.de/10003924783