//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Innovation and R&D Activities...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Business-to-business marketing
Innovation
373
Innovation management
215
Innovationsmanagement
215
New product development
92
Produktentwicklung
92
Business network
65
Unternehmensnetzwerk
65
Lieferantenmanagement
63
Supplier relationship management
63
Inter-firm cooperation
56
Unternehmenskooperation
56
Firm performance
45
Unternehmenserfolg
45
Knowledge transfer
43
Marketing management
43
Marketingmanagement
43
Wissenstransfer
43
Knowledge management
34
Wissensmanagement
34
Forschungskooperation
32
Research collaboration
32
Learning organization
28
Lernende Organisation
28
Industrie
25
Manufacturing industries
25
Lieferkette
24
Supply chain
24
Technischer Fortschritt
24
Technological change
24
Bibliometrics
23
Bibliometrie
23
Dynamic capabilities
23
Dynamische Kompetenzen
23
KMU
22
SME
22
Western countries
22
Westliche Staaten
22
Beziehungsmarketing
21
more ...
less ...
Online availability
All
Undetermined
36
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Case study
1
Conference paper
1
Fallstudie
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
39
Author
All
Beverland, Michael B.
2
Chan, Hing Kai
2
Lacka, Ewelina
2
Wang, Xiaojun
2
Wang, Yichuan
2
Aarikka-Stenroos, Leena
1
Akter, Shahriar
1
Biemans, Wim G.
1
Brink, Tove
1
Brown, Brian P.
1
Cankurtaran, Pinar
1
Carmona-Lavado, Antonio
1
Casidy, Riza
1
Chai, Linlin
1
Chung, Henry F. L.
1
Clauß, Thomas
1
Crisafulli, Benedetta
1
Dayan, Mumin
1
Dimitriu, Radu
1
Du, Mingfei
1
Duan, Keran
1
Dwivedi, Yogesh Kumar
1
Ehret, Michael
1
Eriksson, Taina
1
Fletcher-Chen, Chavi Chi-Yun
1
Gerashi, Mehdi Khademi
1
Gironda, John T.
1
Gopalakrishnan, Shanthi
1
Griffin, Abbie
1
Hajli, Nick
1
Hani, Umme
1
Harris, Lloyd C.
1
Heikkilä, Marikka
1
Hemonnet-Goujot, Aurélie
1
Hollebeek, Linda D.
1
Hollet-Haudebert, Sandrine
1
Hsiao, Shih-Hui
1
Huang, Ying
1
Jiang, Yanxin
1
Kachen, Sheen
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
24
Journal of business-to-business marketing
11
Journal of business research : JBR
8
Research
5
Innovation in pricing : contemporary theories and best practices
4
SpringerLink / Bücher
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
International journal of innovation management
2
Journal of marketing
2
Journal of marketing research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Springer eBook Collection
2
The Oxford handbook of strategic sales and sales management
2
Administrative Sciences : open access journal
1
Beiträge zum Innovationsmarketing
1
Business models for strategic innovation : cross-functional perspectives
1
California management review
1
Cowles Foundation discussion paper
1
Economies et sociétés ; 45,4
1
Engineering
1
European journal of marketing
1
European research on management and business economics
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of electronic business
1
International journal of market research
1
International journal of quality and service sciences
1
International journal of services technology and management
1
International marketing review
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
2
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
Saved in:
3
The untapped potential of B2B advertising : a literature review and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
4
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
5
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying
;
Surface, Debra Lee
;
Zhang, Chun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Saved in:
6
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
7
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
8
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
9
The impact of sellers' social influence on the co-creation of
innovation
with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
The technology-mindset interactions : leading to incremental, radical or revolutionary innovations
Ringberg, Torsten
;
Reihlen, Markus
;
Rydén, Pernille
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 102-113
Persistent link: https://www.econbiz.de/10012064197
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->