Narrow search
Showing 1 - 10 of 83
Cover Image
B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Cover Image
The technology-mindset interactions : leading to incremental, radical or revolutionary innovations
Ringberg, Torsten; Reihlen, Markus; Rydén, Pernille - In: Industrial marketing management : the international … 79 (2019), pp. 102-113
Persistent link: https://www.econbiz.de/10012064197
Cover Image
Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina; Heikkilä, Marikka - In: Industrial marketing management : the international … 111 (2023), pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
Cover Image
Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon; Harris, Lloyd C. - In: Industrial marketing management : the international … 115 (2023), pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Cover Image
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Cover Image
Editorial: editorial on "technological innovation in B2B international trade"
Lacka, Ewelina; Chan, Hing Kai; Wang, Xiaojun - In: Industrial marketing management : the international … 91 (2020), pp. 174-175
Persistent link: https://www.econbiz.de/10012422207
Cover Image
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Cover Image
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta; Dimitriu, Radu; Singh, Jaywant - In: Industrial marketing management : the international … 89 (2020), pp. 487-498
Persistent link: https://www.econbiz.de/10012291239