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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
~subject:"Industrie"
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Innovation and R&D Activities...
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Business-to-business marketing
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373
Innovation management
215
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92
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Industrial marketing management : the international journal for industrial and high-tech firms
Technological forecasting & social change : an international journal
54
Economics of innovation and new technology
48
Research policy : policy, management and economic studies of science, technology and innovation
44
Technovation : the international journal of technological innovation, entrepreneurship and technology management
40
International journal of production economics
39
Journal of business research : JBR
36
International journal of innovation management
31
The journal of business & industrial marketing
30
International journal of production research
28
International journal of technology management : IJTM
26
Industry and innovation
24
Technology analysis & strategic management
24
Discussion paper series / IZA
21
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
19
Applied economics
18
Discussion paper / Centre for Economic Policy Research
18
Ifo Schnelldienst
17
Industrial and corporate change
17
International journal of innovation and technology management
17
NBER Working Paper
16
Regional studies
16
Working paper / World Institute for Development Economics Research
16
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Working paper
15
Business strategy and the environment
14
Journal of open innovation : technology, market, and complexity
14
International business review : the official journal of the European International Business Academy
13
Journal of business-to-business marketing
13
Journal of innovation & knowledge : JIK
13
The journal of technology transfer
13
ifo Dresden berichtet
13
International journal of business innovation and research
12
LEM working paper series
12
Discussion paper
11
European journal of innovation management
11
Journal of evolutionary economics : JEE
11
SpringerLink / Bücher
11
ZEW discussion papers
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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2
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
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3
The untapped potential of B2B advertising : a literature review and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
4
Critical meta-analysis of servitization research : constructing a model-narrative to reveal paradigmatic assumptions
Luoto, Seppo
;
Brax, Seppo
;
Kohtamäki, Marko
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011672037
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5
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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6
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying
;
Surface, Debra Lee
;
Zhang, Chun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Saved in:
7
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
8
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
9
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
10
The impact of sellers' social influence on the co-creation of
innovation
with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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