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Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 65 (2017), pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
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A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.; Brodie, Roderick J. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
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Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.; Adomako, Samuel; Mai Dong Tran - In: Industrial marketing management : the international … 108 (2023), pp. 165-177
Persistent link: https://www.econbiz.de/10014227550