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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation
Genc, Ebru; Dayan, Mumin; Genc, Omer Faruk - In: Industrial marketing management : the international … 82 (2019), pp. 253-264
Persistent link: https://www.econbiz.de/10012128079
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda; Khan, Hina; Abosag, Ibrahim; Ghauri, Pervez N. - In: Industrial marketing management : the international … 111 (2023), pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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Social entrepreneurship orientation : drivers of success for start-ups and established industrial firms
Halberstadt, Jantje; Niemand, Thomas; Kraus, Sascha; … - In: Industrial marketing management : the international … 94 (2021), pp. 137-149
Persistent link: https://www.econbiz.de/10012513142
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda; Bıçakcıoğlu-Peynirci, Nilay; Payne, … - In: Industrial marketing management : the international … 108 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014227524