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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Germany"
~subject:"Internet"
~subject:"Online-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
98
Journal of retailing and consumer services
54
Journal of business research : JBR
42
International journal of electronic marketing and retailing : IJEMR
36
Journal of internet commerce
36
Electronic commerce research
35
Gabler Edition Wissenschaft
34
International journal of internet marketing and advertising : IJIMA
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
30
Journal of management information systems : JMIS
29
Springer eBook Collection / Business and Economics
29
Lehrbuch
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Information systems research : ISR
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Springer eBook Collection
24
International journal of business information systems : IJBIS
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Telecommunications policy : the international journal of digital economy, data sciences and new media
22
Technological forecasting & social change : an international journal
21
International journal of electronic business
20
NBER working paper series
20
Reihe Electronic Commerce
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
CESifo working papers
18
Economics : digitale Ökonomie und struktureller Wandel
18
Electronic commerce research and applications
17
International journal of hospitality management
17
International journal of retail & distribution management
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
16
NBER Working Paper
16
European research studies
15
Journal of travel and tourism marketing
15
Working paper / National Bureau of Economic Research, Inc.
15
International journal of industrial organization
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global information management : an official publication of the Information Resources Management Association
14
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1
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
2
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
3
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
4
Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent
;
Ronteau, Sébastien
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
Saved in:
5
The impact of digital technology on relationships in a business network
Pagani, Margherita
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
Saved in:
6
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
7
Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10003650224
Saved in:
8
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
9
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
10
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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