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Transcending the pyramid : opportunity co-creation for social innovation
Silva, Muthu de; Khan, Zaheer; Vorley, Tim; Zeng, Jing - In: Industrial marketing management : the international … 89 (2020), pp. 471-486
Persistent link: https://www.econbiz.de/10012291222
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Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena; Gupta, Suraksha - In: Industrial marketing management : the international … 97 (2021), pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
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Fostering inclusive social innovation in subsistence marketplaces through community-level alliances : an institutional work perspective
Raghubanshi, Gaurav; Venugopal, Srinivas; Saini, Gordhan K. - In: Industrial marketing management : the international … 97 (2021), pp. 21-34
Persistent link: https://www.econbiz.de/10013206305
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Marketing capabilities and innovation-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Mariadoss, Babu John; Tansuhaj, Patriya Silpakit; … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1305-1318
Persistent link: https://www.econbiz.de/10009410657
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Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon; Harris, Lloyd C. - In: Industrial marketing management : the international … 115 (2023), pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
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Value co-creation through social innovation : a study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Babu, Mujahid Mohiuddin; Dey, Bidit Lal; Rahman, Mizan; … - In: Industrial marketing management : the international … 89 (2020), pp. 13-27
Persistent link: https://www.econbiz.de/10012289115
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Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 103 (2022), pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
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Payment choice of M&As : financial crisis and social innovation
Kanungo, Rama Prasad - In: Industrial marketing management : the international … 97 (2021), pp. 97-114
Persistent link: https://www.econbiz.de/10013206324
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COVID-19-related innovations : a study on underlying motivations and inter-organizational collaboration
Greco, Marco; Campagna, Moreno; Cricelli, Livio; … - In: Industrial marketing management : the international … 106 (2022), pp. 58-70
Persistent link: https://www.econbiz.de/10014226227
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610