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Social capital in buyer-supplier relationships : a review of antecedents, benefits, risks, and boundary conditions
Alghababsheh, Mohammad; Gallear, David - In: Industrial marketing management : the international … 91 (2020), pp. 338-361
Persistent link: https://www.econbiz.de/10012421591
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The untapped potential of B2B advertising : a literature review and future
Swani, Kunal; Brown, Brian P.; Mudambi, Susan M. - In: Industrial marketing management : the international … 89 (2020), pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying; Surface, Debra Lee; Zhang, Chun - In: Industrial marketing management : the international … 106 (2022), pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
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Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, … - In: Industrial marketing management : the international … 105 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
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Examining cross-functional coopetition as a driver of organizational ambidexterity
Strese, Steffen; Meuer, Marcel W.; Flatten, Tessa; … - In: Industrial marketing management : the international … 57 (2016), pp. 40-52
Persistent link: https://www.econbiz.de/10011548671
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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End-user engagement within innovative public procurement practices : a case study on public-private partnership procurement
Torvinen, Hannu; Ulkuniemi, Pauliina - In: Industrial marketing management : the international … 58 (2016), pp. 58-68
Persistent link: https://www.econbiz.de/10011549369
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Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu; Andersen, Poul Houman - In: Industrial marketing management : the international … 58 (2016), pp. 162-171
Persistent link: https://www.econbiz.de/10011549378
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Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579