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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketing management"
~type_genre:"Fallstudie"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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