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Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven; Pardo, Catherine; Niersbach, Barbara; … - In: Industrial marketing management : the international … 58 (2016), pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
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Commitment to technological change, sales force intelligence norms, and salesperson key outcomes
Hunter, Gary K.; Panagopoulos, Nikolaos G. - In: Industrial marketing management : the international … 50 (2015), pp. 162-179
Persistent link: https://www.econbiz.de/10011411723
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Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.; Crosno, Jody L.; Tong, Pui Ying - In: Industrial marketing management : the international … 77 (2019), pp. 155-169
Persistent link: https://www.econbiz.de/10012004237
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Relationship governance for very different partners : the corporation-nonprofit case
Tsarenko, Yelena; Simpson, Dayna - In: Industrial marketing management : the international … 63 (2017), pp. 31-41
Persistent link: https://www.econbiz.de/10011730075
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A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra; AlSaleh, Dhoha A. - In: Industrial marketing management : the international … 73 (2018), pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
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The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
Dowell, David; Morrison, Mark D.; Heffernan, Troy - In: Industrial marketing management : the international … 44 (2015), pp. 119-130
Persistent link: https://www.econbiz.de/10010481957
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The performance implications of power-trust relationship : the moderating role of commitment in the supplier-retailer relationship
Jain, Megha; Khalil, Shadab; Johnston, Wesley J.; … - In: Industrial marketing management : the international … 43 (2014) 2, pp. 312-321
Persistent link: https://www.econbiz.de/10010364519
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A relationship strategy perspective on relationship portfolios : linking customer profitability, commitment, and growth potential to relationship strategy
Ritter, Thomas; Andersen, Henrik - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1005-1011
Persistent link: https://www.econbiz.de/10010410606
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Identifying innovative suppliers in business networks : an empirical study
Pulles, Niels J.; Veldman, Jasper; Schiele, Holger - In: Industrial marketing management : the international … 43 (2014) 3, pp. 409-418
Persistent link: https://www.econbiz.de/10010371735
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Does continuity matter? : developing a new long-term orientation structure in a cross-cultural context : a study on supply chain relationships
He, Jiaxun; Sun, Li - In: Industrial marketing management : the international … 88 (2020), pp. 186-194
Persistent link: https://www.econbiz.de/10012285355