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Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579
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Product development with multiple partners : strategies and conflicts in networks
Munksgaard, Kristin B.; Clarke, Ann Højbjerg; Storvang, Pia - In: Industrial marketing management : the international … 41 (2012) 3, pp. 438-447
Persistent link: https://www.econbiz.de/10009546626
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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand; Kok, Robert A. W. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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How to perform collaborative servitization innovation projects : the role of servitization maturity
Polova, Oskana; Thomas, Catherine - In: Industrial marketing management : the international … 90 (2020), pp. 231-251
Persistent link: https://www.econbiz.de/10012322047
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance
Tang, Ya; Fisher, Gregory J.; Qualls, William J. - In: Industrial marketing management : the international … 94 (2021), pp. 216-228
Persistent link: https://www.econbiz.de/10012513163
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Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.; Schmidt, Jeffrey B.; Calantone, Roger J. - In: Industrial marketing management : the international … 76 (2019), pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu; Andersen, Poul Houman - In: Industrial marketing management : the international … 58 (2016), pp. 162-171
Persistent link: https://www.econbiz.de/10011549378