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Predicting stages in omnichannel path to purchase : a deep learning model
Sun, Chenshuo; Adamopoulos, Panagiotis; Ghose, Anindya; … - In: Information systems research : ISR 33 (2022) 2, pp. 429-445
Persistent link: https://www.econbiz.de/10013362809
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Social media and firm equity value
Luo, Xueming; Zhang, Jie Jennifer; Duan, Wenjing - In: Information systems research : ISR 24 (2013) 1, pp. 146-163
Persistent link: https://www.econbiz.de/10009736915
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimization
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
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Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie; Li, Beibei; Luo, Xueming; Wang, Xiaoyi - In: Information systems research : ISR 30 (2019) 3, pp. 787-804
Persistent link: https://www.econbiz.de/10012118887