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Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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Positive demand spillover of popular app adoption : implications for platform owners' management of complements
Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok - In: Information systems research : ISR 34 (2023) 3, pp. 961-995
Persistent link: https://www.econbiz.de/10014383695
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Uncertainty reduction vs. reciprocity : understanding the effect of a platform-initiated reviewer incentive program on regular ratings
Pu, Jingchuan; Kwark, Young; Han, Sang Pil; Ye, Qiang; … - In: Information systems research : ISR 35 (2024) 3, pp. 1363-1381
Persistent link: https://www.econbiz.de/10015193128
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How is the mobile Internet different? : search costs and local activities
Ghose, Anindya; Goldfarb, Avi; Han, Sang Pil - In: Information systems research : ISR 24 (2013) 3, pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
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Excessive dependence on mobile social apps : a rational addiction perspective
Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; Oh, Wonseok - In: Information systems research : ISR 27 (2016) 4, pp. 919-939
Persistent link: https://www.econbiz.de/10011629907
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When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
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Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912
Persistent link: https://www.econbiz.de/10012298133