//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Budget planning for coupled ca...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
87
Online-Marketing
87
Social Web
54
Social web
54
Online retailing
49
Online-Handel
49
Consumer behaviour
46
Konsumentenverhalten
46
E-commerce
42
Electronic Commerce
42
Auction theory
35
Auktionstheorie
35
Viral marketing
29
Virales Marketing
29
Advertising
21
Advertising effects
21
Werbewirkung
21
Werbung
21
Internet
20
Auction
19
Auktion
19
Search engine
16
Suchmaschine
16
Internet-Auktion
15
Online auction
15
social media
15
Digital platform
14
Digitale Plattform
14
Experiment
13
Preismanagement
13
Pricing strategy
13
Game theory
11
Spieltheorie
11
Theorie
10
Theory
10
online reviews
9
Customer integration
8
Einzelhandel
8
Feldforschung
8
Field research
8
more ...
less ...
Online availability
All
Undetermined
93
Free
1
Type of publication
All
Article
133
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
Language
All
English
133
Author
All
Mookerjee, Vijay S.
11
Kumar, Subodha
8
Qiu, Liangfei
7
Bichler, Martin
6
Kannan, Karthik
6
Tan, Yong
6
Adomavicius, Gediminas
4
Ghose, Anindya
4
Whinston, Andrew B.
4
Animesh, Animesh
3
Chen, Jianqing
3
Dawande, Milind
3
Feng, Juan
3
Gupta, Alok
3
Ho, Yi-Chun
3
Hong, Yili
3
Janakiraman, Ganesh
3
Liu, Dengpan
3
Pinsonneault, Alain
3
Zhang, Xiaoquan
3
Acquisti, Alessandro
2
Agarwal, Ashish
2
Aseri, Manmohan
2
Benbasat, Izak
2
Chen, Peiyu
2
Ghasemkhani, Hossein
2
Goes, Paulo B.
2
Han, Sang Pil
2
Hitt, Lorin M.
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Huang, Lihua
2
Jacob, Varghese S.
2
Kretschmer, Tobias
2
Kwark, Young
2
Lappas, Theodoros
2
Li, Xinxin
2
Liang, Chen
2
Liu, De
2
Nian, Tingting
2
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of business research : JBR
751
European journal of operational research : EJOR
588
Management science : journal of the Institute for Operations Research and the Management Sciences
563
Journal of advertising research
493
SpringerLink / Bücher
377
Annals of operations research
369
Games and economic behavior
359
Economics letters
345
Omega : the international journal of management science
340
International journal of advertising : the review of marketing communications
331
Journal of advertising : official publication of the American Academy of Advertising
327
Journal of retailing and consumer services
318
International journal of advertising : the quarterly review of marketing communications
313
Journal of marketing communications
304
International journal of internet marketing and advertising : IJIMA
242
Marketing science
239
Journal of economic theory
238
Computers & operations research : and their applications to problems of world concern ; an international journal
226
Psychology & marketing
206
Journal of advertising
205
International journal of industrial organization
199
Journal of promotion management : JPM
183
CESifo working papers
182
NBER working paper series
181
Operations research letters
171
Springer eBook Collection
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
164
European Journal of Marketing
156
Journal of promotion management : innovations in planning and applied research
154
Journal of economic behavior & organization : JEBO
151
Discussion paper / Centre for Economic Policy Research
145
Operations research
145
Journal of Consumer Marketing
144
NBER Working Paper
140
Journal of marketing
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Working paper
137
European journal of marketing : EJM
135
Economic theory : official journal of the Society for the Advancement of Economic Theory
133
more ...
less ...
Source
All
ECONIS (ZBW)
133
Showing
1
-
10
of
133
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
2
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
3
Bidding for multiple keywords in sponsored search
advertising
: keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
4
Competitive poaching in search
advertising
: two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
5
The effects of price rank on clicks and conversions in product list
advertising
on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
6
An empirical analysis of seller
advertising
strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
7
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
8
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min
;
Jacob, Varghese S.
;
Radhakrishnan, Suresh
; …
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Saved in:
9
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
10
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->