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Georgia Tech Scheller College of Business Research Paper
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ECONIS (ZBW)
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Evaluating the effectiveness of marketing campaigns for malls using a novel interpretable machine learning model
Wang, Tong
;
He, Cheng
;
Jin, Fujie
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 659-677
Persistent link: https://www.econbiz.de/10013363092
Saved in:
2
Product-oriented web technologies and product returns : an exploratory study
De, Prabuddha
;
Hu, Yu Jeffrey
;
Rahman, Mohammad S.
- In:
Information systems research : ISR
24
(
2013
)
4
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10010228979
Saved in:
3
IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang
;
De, Prabuddha
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
Saved in:
4
Selling or leasing? : pricing information goods with depreciation of consumer valuation
Dou, Yifan
;
Hu, Yu Jeffrey
;
Wu, D. J.
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 585-602
Persistent link: https://www.econbiz.de/10011754098
Saved in:
5
Battle of the Internet channels : how do mobile and fixed-line quality drive internet use?
Xu, Jiao
;
Forman, Christopher
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012036913
Saved in:
6
Forward-looking behavior in mobile data consumption and targeted promotion design : a dynamic structural model
Xu, Lizhen
;
Duan, Jason A.
;
Hu, Yu Jeffrey
;
Cheng, Yuan
; …
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 616-635
Persistent link: https://www.econbiz.de/10012038247
Saved in:
7
Fake news, investor attention, and market reaction
Clarke, Jonathan E.
;
Chen, Hailiang
;
Du, Ding
;
Hu, Yu …
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10012594118
Saved in:
8
Does social influence change with other information sources? : a large-scale randomized experiment in medical crowdfunding
Hur, Yun Young
;
Jin, Fujie
;
Li, Xitong
;
Cheng, Yuan
; …
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1476-1492
Persistent link: https://www.econbiz.de/10014487315
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