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When images backfire : the effect of customer-generated images on product rating dynamics
Guan, Yue; Tan, Yong; Wei, Qiang; Chen, George Guo-Qiang - In: Information systems research : ISR 34 (2023) 4, pp. 1641-1663
Persistent link: https://www.econbiz.de/10014487339
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When the clock strikes : a multimethod investigation of on-the-hour effects in online learning
Huang, Ni; Wang, Lingli; Hong, Yili; Lin, Lihui; Guo, Xunhua - In: Information systems research : ISR 35 (2024) 2, pp. 766-782
Persistent link: https://www.econbiz.de/10014635039
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Dynamic Bayesian network-based product recommendation considering consumers' multistage shopping journeys : a marketing funnel perspective
Wei, Qiang; Mu, Yao; Guo, Xunhua; Chen, Guoqing - In: Information systems research : ISR 35 (2024) 3, pp. 1382-1402
Persistent link: https://www.econbiz.de/10015193133