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Direct and indirect spillovers from content providers' switching : evidence from online livestreaming
Zhao, Keran; Lu, Yingda; Hu, Yuheng; Hong, Yili - In: Information systems research : ISR 34 (2023) 3, pp. 847-866
Persistent link: https://www.econbiz.de/10014383677
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How does online information influence offline transactions? : insights from digital real estate platforms
Jiang, Zhengrui; Rai, Arun; Sun, Hua; Nie, Cheng; Hu, Yuheng - In: Information systems research : ISR 35 (2024) 3, pp. 1324-1343
Persistent link: https://www.econbiz.de/10015193114
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei - In: Information systems research : ISR 34 (2023) 2, pp. 442-462
Persistent link: https://www.econbiz.de/10014323695