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Information technology and management
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Effects of digital nudging on the adoption of APPs for value co-creation among online consumers
Ren, Shengnan
;
Liu, Dawei
- In:
Information technology and management
25
(
2024
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10015080407
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Impact of perceived diagnosticity on live streams and consumer purchase intention : streamer type, product type, and brand awareness as moderators
Liu, Dawei
;
Yu, Jinyang
- In:
Information technology and management
25
(
2024
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10015080418
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