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~isPartOf:"Innovation: organization & management : IOM"
~person:"Suh, Yongmoo"
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Customer-favourable idea versus company-adoptable idea : comparative analysis through elaboration likelihood model
Lee, Hanjun
;
Han, Jinyoung
;
Suh, Yongmoo
- In:
Innovation: organization & management : IOM
20
(
2018
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011889687
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