Höllerer, Markus A.; Jancsary, Dennis; Meyer, Renate E.; … - In: Institutional logics in action, (pp. 139-174). 2013
In this paper, we explore how corporations use visual artifacts to translate and recontextualize a globally theorized managerial concept (CSR) into a local setting (Austria). In our analysis of the field-level visual discourse, we analyze over 1,600 images in stand-alone CSR reports of publicly...
