As envisioned by the European Commission, national boundaries are supposed to disappear under the Digital Single Market. Many small and medium-sized companies (SMEs) are not aware of the significant potentials and promises of big data for their business activities and models.

Data governance beyond compliance sees data as a strategicasset. It breaks the silos of data present at differentstages of the business process and in different businessunits while also making high-quality data available to allbusiness processes and all business units according totheir current...