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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
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Rust, Roland T.
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Interfaces : the INFORMS journal on the practice of operations research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
12
Journal of the Academy of Marketing Science
11
Marketing Science
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Journal of marketing research : JMR
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MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
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International journal of service industry management : IJSIM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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California management review : CMR
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European Journal of Operational Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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MIT sloan management review
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Marketing accountability for marketing and non-marketing outcomes
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Marketing letters : a journal of research in marketing
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Operations research, Management science : OR MS ; the international literature digest
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Robert H. Smith School Research Paper
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E-Service : new directions in theory and practice
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Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy L.
- In:
Interfaces : the INFORMS journal on the practice of …
24
(
1994
)
6
,
pp. 120
Persistent link: https://www.econbiz.de/10006343505
Saved in:
2
ARTICLES - Return on Quality at Chase Manhattan Bank - The return-on-quality model seems useful for estimating the financial return from efforts to improve service
Rust, Roland T.
;
Keiningham, Timothy
;
Clemens, Stephen
; …
- In:
Interfaces : the INFORMS journal on the practice of …
29
(
1999
)
2
,
pp. 62-72
Persistent link: https://www.econbiz.de/10006298396
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