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The purpose of this research is to determine how a manufacturer's reduction in export involvement barriers may moderate the effect of transaction cost drivers on control mechanisms (monitoring and information sharing). Utilizing Transaction Cost Analysis and internationalization literature,...
Persistent link: https://www.econbiz.de/10010744108
Several variables are tested as they relate to a manufacturer's vertical integration into direct marketing in the export channel, and, more generally, to the exclusion of the middleman by the manufacturer. The framework of the political economy of the distribution channel is used. The results of...
Persistent link: https://www.econbiz.de/10009213101