Singh, Tanuja; Schoenbachler, Denise D. - In: International Business Review 10 (2001) 5, pp. 551-570
As technology becomes a unifying force in the global economy, Transnational Corporations (TNCs) have increased their efforts to compete more effectively. In recent years, as markets in the Asia-Pacific have grown significantly, TNCs from the West have flocked to these markets. The Singapore...