This paper makes some preliminary steps towards a dynamic theory of consumer choices, restricted to the case of repeated small decisions. The authors assume that the consumer chooses among products, rather than among bundles, and that she bases her decision on a cumulative satisfaction index....

We present a model incorporating both social and economic components and analyze their interaction. The notion of a "social asset", an attribute that has value only because of the social institutions governing society, is introduced. In the basic model, agents match on the basis of income and...